Working with the team at European Tour Productions & IMG, We worked to produce this 90sec animation explaining how The Ryder Cup competition works. Starting with a storyboard I developed and designed the characters, building scenes and animating all the elements within After Effects. Adding individual full screen sections to explain key details, all designed to work with The Ryder Cup brand guidelines. All the sections were syncing to a voiceover and music track to produce the final promo.
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